Yellow Truck (Hull) Ltd

What is ECRM? Electronic Customer Relations Management (ECRM) is, in essence, making sure your customers get the best service they can from you via electronic means, ergo, your website.

Your website should be more than a good design – as we all know it also needs to be well marketed (see SEO). But once your customers have reached your site, what is their experience?

Do they have somewhere to leave enquiries? Will you answer them?
Can they request more information about your products and services?
Can they log in to a support / members area? Is the support they get up-to-date?
Can they opt in to receive the latest information from you?
Does your website carry value-added details and functions that help your customers?

If your answers to the above questions are all ‘Yes’, then you’re doing the right thing. The results should show in your conversion factor – i.e. how many visitors to your site are buying your products/services? If your visits are high but your sales are not, your ECRM strategy needs to be addressed. With your insider knowledge about your industry sector, you would be the ideal person to do this; however, you may not be a web specialist and you have a company (or marketing department) to run. Therefore, the logical choice is for you is to let Yellow Truck handle the technical side of it and you simply guide us with your knowledge. That way your website becomes what you need it to be – an excellent resource for your customers and a powerful Customer Relations tool for your company.